List price at the store was $4k + tax + delivery... The guy basically gave me a little more than 7% off so it came to a shade under $4k including sales tax and delivery. They had a 24 month same as cash financing so that was nice plus if I find the TV for sale at a lower price within 90 days anywhere else, they refund me the difference. I am guessing that the other two DLP models from Mitsubishi will be out by then and hopefully the price will go down... 3 months is a rather long time when it comes to technology...