It's almost all about high ticket prices for me (or more precisely, my wife, who refuses to pay that much to see a film). I'll shell out occasionally, and regret it when I do, often enough.
For example, I could have spent that $11 and 2.5 hours from Ep3 a lot more enjoyably. For $7, I might not have complained much.
Incidentally, I was highly impressed with the theatre, especially the sound, when I saw Cars recently. In Klamath Falls, Oregon. Anyone heard of the theatre there? Didn't think so....
Oh yeah, tickets were only $7. + gas to drive 350 miles... each way...
