My CEO does that to me once in a while... and then uses terms like "high velocity design" and other crap-du-jour. It would be funny if I did not have to constantly explain why it might not be the most appropriate approach given the current market conjecture! ;\) Or, like I love to say "a design that will ensure we hit the market window... like a bird!".

Well... if you can't beat them, join them ! But beating sure sounds good to me!


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