That seems to be the case with many of the newer TV's. I went to a site that posts profesional setting of various flat screens(can't remember the name, bookmark on other computer) etc. and looked up my TV for settings. I printed them off and set the TV and to my surprise they were the exact settings found when you set the TV to movie mode, go figure. Nothing special with this mode except brightness and color settings no other special features turned on.

Jason
M80 v2
VP160 v3
QS8 v2
PB13 Ultra
Denon 3808
Samsung 85" Q70