What I really hate is when marketers take words and use them totally in the wrong context from which they belong to make you think something is better than normal. Last night I saw a commercial for some new anti-wrinkle cream that called itself some kind of blah blah blah Wrinkle Protocol. The actors kept repeating the word as they spouted on about how since they started using the "blah blah blah Wrinkle Protocol", they have gotten such great results.

It's a Cream People, a physical object. Not a "protocol"!!!

With great power comes Awesome irresponsibility.