Correct, which is why speaker manufactures recommend room treatments before EQ to correct issues generated by the room that may be undesirable for proper sound. The EQ programs work by applying filters and changes to the frequency response of each speaker, which, in effect, changes the way the speaker sounds. It is an unrealistic expectation to think a speaker manufacture will ever get into bed with any of the “room correction” software / hardware manufactures. I did see an exception to this once. I do not recall the manufacture, but each speaker has an electronic EQ of sorts built into it. It’s been a long time since I saw these and I’ve forgotten the details. At the time I was looking at them, I felt they were very gimmicky, and expensive.
