I agree FredK. Its more of a service convenience to your customers than anything else. That's why you don't necessarily look at it entirely on competitive pricing but rather overall quality and just as important brand recognition to tie your product with. Its not about volume. Denon comes to mind as delivering in all areas when it comes to build quality, aesthetics (neutral black for matching components), up to date current features and market penetration/brand recognition.

I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.

-Max Payne