Leave it alone. If he asks for your opinion, tell him "Its a nice system, but with Bose you pay extra for the name".

If he's not terribly happy with the system he'll hear, "I can get better for the same money"

If he is very happy with the system he'll hear, "Bose has an awesome rep!"

Either way, you told him the truth and you did it in a way that won't offend.

snazzed

M22, VP150, QS8 <--all v2
Sub: Outlaw LFM1-Plus
Denon AVR1910, Sony X900-65"