I’m not sure what they will be ripping since most of them don’t buy hard media. They all get their music via the internet virtually. Hell I’ve even fallen in line with that and the only hard media I’ve purchased in the last year are a few SACDs because I wanted multi-channel versions. But those are getting harder to find.

I do agree the key will be marketing and educating the consumer as to why the “need” lossless. One thing in favour of this is that AFAIK the standard mp3 is 128 which is IMO noticeably inferior to lossless. Just not sure how inferior it sounds on ear buds or most car stereos.

I guess it’s a good thing that people are so easily convinced that they need to keep up with the Joneses as I really think that will be the driving factor if it’s going to happen.


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