When I listen to cable TV, a comfortable (with spouse in the room) level is around -24 to -22. When I listen to DVD the same, apparent level is around -20 to -18. Blu Ray runs -16 to -14. Is there a technical explanation for the difference?
There's just no standard for mixing level. Also audio with more dynamic range compression applied will seem louder over-all.
I find I listen to even TV at -18 up to -15, but that's from a Dolby Digital source, I don't know how you get your audio from cable sources.
CDs are usually -30 to -24.
(Yes, I'm odd, I always keep my volume at a multiple of 3.)