Now it's "cool" to be a an untalented loser (like Snooki, Kardashian, Kanye, etc.). The main objective is to become famous.
You probably shouldn't lump Kanye West in there. I'm not a fan of his at all, and as an MC he's okay, but as a producer he borders on genius. The stuff he's been doing with his arrangements and music production from 10 years ago was miles beyond what anyone else was doing, and pretty much changed the sound of hip-hop.
I am in no way sticking up for his personality, the guy is clearly a douche, but you can't question his music chops.
