On a website note, I'm not fond of all Flash sites. Obviously you're not going to change that now. However, the site doesn't appear to work in Chrome on a Mac. Clicking on the pet food links in shop online produces no results.
Yes, also doesn't work on Ipad (1st gen) or Blackberries. Need a flash plug in.
Good to know, I am not a HTML / XML expert. So the flash site was easy to put together. I am however open to changing if you have any recommendations.