Laughing at Mark.
Cool story from CatBrat. I had no idea the first color sets faded on people.
I agree with Amie and Alan. For my Panasonic projector, I replaced the bulb after the warning came onscreen. I didn't notice any difference between the old and new bulbs, making me wish there was a way to defeat the warning, but at least I got 2700 hours out of it.
I found the cheapest Panasonic bulb - beware of counterfeits or off-brand bulbs - at B&H Photo in NYC. Great store, great web site.