So... final decision.
We went with the LG (the cnet review is below).
http://reviews.cnet.com/flat-panel-tvs/lg-47lm7600/4505-6482_7-35117974.htmlGot a pic to post re: the whole reflection issue and it seems that we will have to try and do something about the present blinds in that room. They won't work well on a bright day.
The LG still doesn't satisfy my bar of expectations 100% though so i'm going to bide my time until i see what OLED units are produced in a few years. That being said, any OLED tv made with a reflective glossy surface will still retain that same annoying issue as all the rest of them...more matte screen options people, more matte screens!