You can keep brands separate but still merge operationally for economies of scale.

True about not necessarily sounding better.

It's quite cool actually to have an audio company that can go to market in multiple ways. Axiom has installers, internet direct and some small dealers. Bryston is dealer only. These channels serve prospects with different buyer personas.

House of the Rising Sone
Out in the mid or far field
Dedicated mid-woofers are over-rated