This is beginning to sound an awful lot like: Vinyl sounds better than CD, and 24bit 96 vs 24bit 192 vs 16bit 44.8
There is the component to the equation that we convince ourselves that it must sound better so therefor it does.
There is all talk about double blind sound testing.. But I wonder if they ever do the same procedure with double blind testing but only use a single product that should for all purposes sound exactly the same every single time, just to see if the real limiting factor is actually the people doing the test.
There is at times a fickleness among "A/V files" and sometimes it just confirms that ultimately your ears(not necessarily your pocketbook) will and should prevail. Although, not right on topic, there is a rather interesting article over at the "CanadaHifi.com" website in which the author was reviewing the Bryston T2 speakers which are the smaller version of the more expensive A2 line. The T2s, of course, are very similar in design to the M80s and, of course, built by Axiom for Bryston, which was acknowledged in the column. He has a couple of "well healed" friends who each have stereo systems costing in excess of $100,000 so he decided to invite them over and do a blind listening test with the T2s by just covering up the name, playing some music and asking them afterwards how much they thought the speakers cost?
After they listened for quite awhile each one guessed from a minimum of $7000 up to $12,000. When he told them the MSRP per pair was $2799, they were totally floored and couldn't believe it.
And the beat goes on.