Naming the Axiom Wireless Speaker
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Joined: Mar 2001
Posts: 1,387 Likes: 8
President connoisseur
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OP
President connoisseur
Joined: Mar 2001
Posts: 1,387 Likes: 8 |
Ian Colquhoun President & Chief Engineer
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Re: Naming the Axiom Wireless Speaker
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Joined: Jan 2006
Posts: 353
devotee
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devotee
Joined: Jan 2006
Posts: 353 |
Any specs to share with us yet? Thanks Nathan
HT:M80,VP150,QS8,EP500 Outside:4xM3 Office:AudioBytes, Rumpus: M60,VP150,M22 Portable:2 x Airs
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Re: Naming the Axiom Wireless Speaker
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Joined: Sep 2004
Posts: 11,458
shareholder in the making
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shareholder in the making
Joined: Sep 2004
Posts: 11,458 |
Without getting into specific naming, I thought I would throw out a comment that I like the look, feel, color and "lightness" of the new logo+name combinations!
I voted for three choices as well.
::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
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Re: Naming the Axiom Wireless Speaker
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Joined: Dec 2008
Posts: 6,928
axiomite
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axiomite
Joined: Dec 2008
Posts: 6,928 |
I agree, Mark. Ian, I kind of like the idea of adding the word "air" to a couple of the choices...like Axiom Air Link, Axiom Air Connect, Axiom Air Play ect..
Axiom (Air) Wave Axiom Airphonic Axiom Atmos Axiom Borealis
Half of communication is listening. You can't listen with your mouth.
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Re: Naming the Axiom Wireless Speaker
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Joined: Sep 2004
Posts: 11,458
shareholder in the making
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shareholder in the making
Joined: Sep 2004
Posts: 11,458 |
Honestly, I think "Air" is overdone of late. I'm not really coming up with synonyms that I prefer, though, except maybe Ether.... and I'm not all that crazy about that.
Last edited by MarkSJohnson; 03/07/15 01:36 PM.
::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
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Re: Naming the Axiom Wireless Speaker
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Joined: Aug 2007
Posts: 3,488 Likes: 9
connoisseur
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connoisseur
Joined: Aug 2007
Posts: 3,488 Likes: 9 |
There might also be variations on concepts like: Axiom Unchained Axiom Unbound Axiom Free or Freedom ...
See Mojo's signature
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Re: Naming the Axiom Wireless Speaker
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Joined: Jan 2002
Posts: 1,460 Likes: 6
connoisseur
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connoisseur
Joined: Jan 2002
Posts: 1,460 Likes: 6 |
I am not a marketing guy, but I am not fond of any of them.
I did not vote, so I cannot view the results! How about an option for those to either write in, or choose none of the above so we can at least see what the consensus is?
I can say that "air", "i" and several of the choices listed are well passed their best before dates.
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Re: Naming the Axiom Wireless Speaker
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Joined: Aug 2004
Posts: 6,379 Likes: 7
axiomite
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axiomite
Joined: Aug 2004
Posts: 6,379 Likes: 7 |
My first thought is "too many syllables"... found I preferred the shorter names like AxiomAir even though I agree that Air is overused. Wondering if starting with something like "a" instead of Axiom might work better. All that said, if we're talking about the platform rather than a specific speaker I lean towards AxiomLink, but I'm not a big fan of confusing "lifestyle" names and have a strong preference for names that actually describe the product. Something like "Small wireless speaker" is more to my liking
Last edited by bridgman; 03/07/15 05:35 PM.
M60ti, VP180, QS8, M2ti, EP500, PC-Plus 20-39 M5HP, M40ti, Sierra-1 LFR1100 active, ADA1500-4 and -8
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Re: Naming the Axiom Wireless Speaker
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Joined: May 2014
Posts: 1,172 Likes: 6
connoisseur
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connoisseur
Joined: May 2014
Posts: 1,172 Likes: 6 |
I find that putting the word 'air' into the name makes it sound too much like you are trying to ride on Apple coat-tails.
AxiomPlay sounds like a video game AxiomLink sounds like a computer protocol and not an easy pick up and it works sort of thing.
Thinking about it some more, I sort of like the AxiomOpus along with the AxiomPlay.
watch words. Aeris is a defunct french airline. Vivus is a California drug company for erectile disfunction. You can easily get a good laugh at your product by choosing the wrong name.
Anthem: AVM60, Fosi DAC-Q5 Axiom: ADA1500, LFR1100 Actiive, QS8, EP500, M3, M3comp, M5
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Re: Naming the Axiom Wireless Speaker
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Joined: Sep 2004
Posts: 11,458
shareholder in the making
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shareholder in the making
Joined: Sep 2004
Posts: 11,458 |
Damn. There goes my suggestion for "The Little Blue Speaker" or the "Axiom WindBreaker".
::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
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