But you have failed to explain, to my satisfaction anyway, why companies would be happy to have a false claim made about their product.
Thats easy. Having spent 15 years doing high tech sales and marketing I can say with a great deal of authority that most marketers don't give a rats ass about the truth.
The reviewer writes " clipping at .016%..." and concludes with something like "great/powerful/delivering twice the value of..."
The marketer reads "Blah blah blah... we're the best". He immediately jumps up shouts out 'Hart of the dear! Heart of the dear!", runs over to his sales buddy VP and does that chest bumping thing football players do when they score a touchdown etc. Yes, I have seen VPs do this sort of thing.
He then shops off an extra wheelbarrow full of money to that magazine for the next 3 months for more advertising.
Its not about truth, its about winning and making money.
