Clive, you're the only person who can answer that question for yourself. We've all (probably) asked that question, and found the answer to be "Yes, the sound quality does matter!" If you can find someone nearby you to audition the speakers, that could help. The sound quality of the Axioms is so far beyond most other things I've heard (short of $2000-$15000 pairs of speakers), it absolutely made sense to get them.
As for the "DIY appearance" of Axioms, I'm guessing that means they don't have plastic cladding and exciting swoopy bits like the other speakers. I guess I don't really understand that comment...
