Is the MSRP on the M80 centre channel going to the be same as a regular M80? When it comes to the M80 centre channel stand, pricing of the stand is going to be very critical due to the fact it will be very difficult for placement assuming it is designed as a typical horizontal centre channel. Most rooms will not be able to accompany standard room placement and will need the stand (which is a very good idea). The cross price elasticity will be very crucial.

IMO I would look at price elasticity and cross price elasticity of past products (like the VP150, stand) in relation to changes in the US exchange rate or another approach the external value which reflect world wide price changes in Axiom products.

Maybe something discuss at your next council. You don't want consumers final decision to not buy the M80 centre channel because they feel the stand is too expensive.

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