I just picked it up at the local Best Buy, and I grabbed LOTR as well. I have apparently been living under a rock as I didn't even know LOTR was out on BD until I saw it on the shelf. I am quite dissapointed both of them are theatrical editions and that Avatar is only 2D, but I want them now and I'm not about to buy more later. I hate that double/triple dipping game they play, total crap, I don't know why people put up with it by buying several times. I have a hard time even buying a BD disc of a DVD that I have unless it's a big improvement and a movie I really love.
Heading down to the theatre to watch it now, will report back later.
