It is interesting to note that in their formative years of existence and then limited product line which were basically "Sunfire" clones, Emotiva sold their products through AVS123.

In the ensuing years of their departure from AVS, Emotiva and its product line has expanded exponentially. Perhaps the principals already saw what was happening and thought "better to take our chances on our own then eventually getting caught up in a doomsday scenario for our business".