I have taken a look at the OLED and yes they are really bright and vivid colours.

But then the other part of my brain kicked in and started me thinking. This is effectively overdrive burner mode. Would you like to watch that sort of output day in day out in a dimly lit room at that colour intensity? Me...NO WAY.

So you get the set home and then go about setting the brightness down about 1000% to match better the light in the room. Then you will start to obsess about the vividness. Does anything in real life around you look that saturated in colour. So you turn that down. And by the time you are finished, you will be left with about the same level as every other TV both LCD and Plasma.

The honest question is how black and how clean the white is. In a store it's just about impossible to really compare one set against another. It's like wondering through a store and trying to say if one type of speaker is better than another.


Anthem: AVM60, Fosi DAC-Q5
Axiom: ADA1500, LFR1100 Actiive, QS8, EP500, M3, M3comp, M5