The local audiotronics here has very dim lighting and they have different areas sectioned off with low lighting. The demo included scenes from Fast Seven and the clarity, and depth along with black levels is what stood out for me. It was much more like plasma than any LED which to me have a fake look to them compared to plasma. The local store is actually really good about their lighting compared to going to Walmart where they have bright halogen overhead lights and the sets are cranked right up to burn. Personally I don't care about vivid and intense colors, I prefer close to real life and subtle with good definition. Since plasma's are gone I will skip over LED and move to OLED which imho is the next best thing.
