I don't think that vivid colors are the best thing about these OLED's - it's the black levels and contrast. I have been waiting for many years for this to become mainstream. Black levels exceeding the best plasmas. I'd like the price to drop under $3k for a 70 inch and I would pull the trigger.

I still have the SonyXBR Series and it's still doing its duty, as I never was into the LED/LCD panels. I paid about $4k in 2005

Epic Grande Master 500 w/ on wall VP180