Craig,
Putting company marketing aside (which i think DeSalla is a part of ...and blowing his own horn as an expert is an important part of keeping him in that loop ... boosting an ego is probably also a primary part but it’s the latter which can pull in the money) ....
I believe, for most buyers, in the high end category, it’s a pride of ownership thing, being able to put a “great” system in their living room without putting a lot of time and energy into it ... brand recognition and looks are paramount ... sound is the 3rd or 4 fourth thing on the list (if on the list at all). I believe a lot of these buyers would not be interested in doing anything close to critical listening (it’s s actually scary to them). They just want something that another buyer like themselves would not look down upon and they can talk up.
To be hit with the idea that their system is less then “great” requires Them to hit back with justification. Marketers and sudo experts give plenty of a ammo for for that.
Last edited by rrlev; 11/26/19 02:45 PM.
