Anything you demo at BB must be taken with a grain of salt. The setups there are so terrible it is not even funny. The Athena's were configured so that you needed a subwoofer to get any bass out of them which I thought was ironic because I've read that AThena's have excellent bass. My local hi-end audio shop (which carries NAD, PSB, Thiel, Naim, Rega, Harman Technology, etc) used to carry the Athena line until BB started carrying them and the owner told me that he took pride in having an inventory that you can't get at the "big 4" in his area (BB,CC, Tweeter, and Ultimate) but always liked the Athena's for the audio enthusiast on the tightest of budgets. I would venture to guess that Athena's are good speakers that are worth every penny, but don't produce that nth detail of clarity that you will get with M22's.