Hi Res music isn't taking off for a couple of reasons already mentioned, supid record companies, special equipment, but I think the biggest reason is that most people don't care. Those of us on this board are NOT the typical demographic. WE care about sound quality, we have the equipment to produce high sound quality. The intire music industry is moving in the opposite diretion, to poorer sound quality. MP3's. The average joe blow thinks the sound quality of MP#'s is just fine, they don't even realize it's worse than standard CD, they have never heard of redbook or SACD or DVD-A. Even if hi res was marketed better it wouldn't make much difference. People want to download music in MP# or WMA onto their iPod's, that level of sound quality if perfectly acceptable to 90% of the music buying public. I've had many conversations with co-workers trying to convince them that MP3's are not as good as a CD. They think because it's digital that it's an exact copy. Many of those who do understand there is data compression can't even hear the difference. How are we supposed to convince them that they need something that is better than CD quality? They don't have the hardware to hear the difference, and most of them don't really care.
