This post seems to have generated a lot of attention. I think it is important to point out that 25% is the wrong number. The actual number is 12% and this does not reflect the entire devaluation of the Canadian dollar since the models were first introduced. Though being a Canadian company insulates us from some of this devaluation the reality is that most of our raw materials are commodity based and as such are tied to the US dollar. Even with this adjustment to the Canadian prices we are still in the position of being the value leader among the Canadian loudspeaker manufactures. Reality is we should have done this over a year ago but decided to take a wait and see approach to the Canadian dollar devaluation. There is no change to our prices in the United States. The commitment at Axiom to produce the highest quality performance at unbeatable value will always remain our core philosophy.
