Of course its legal, they make the speakers, they can set any price they want. Anyways, its probably just a manufacturers suggested retail price and actual dealers will still give discounts.

Axiom is already one of the better values in audio at the list prices on the speakers, and when i bought my speakers a few months ago was shocked when the dealer (in canada) gave me a price quite a bit lower than the list prices. It was an unbelievable bargin, but i didn't think it would stay like that for long...

Still, i think dealers should be allowed to sell for less than the internet prices, since they have to pay for staff, overhead, inventory, etc. It would be a shame if dealers stopped carrying Axion because everyone simply listened to the speakers in their stores, then went to save money by buying online...