It's so interesting that so many people here ridicule Emotiva, an electronics company that tries to give the customer a lot of bang for little buck, pretty much the same way they ridicule Bose, who's philosophy is pretty much exactly the opposite.
As the owner of an Emotiva product I must say I was shocked by level of performance, and level of quality I got for the money I spent. Quite similar to the shock I got from the performance I got out of my M80's for the money I spent on them.
I'm happy with my EP800, but if these new subwoofers get good reviews I would definately recommend them to friends looking for good bass, but who might not have a lot of coin.