I went through the same debate myself recently. I don't do any gaming, but movies, HDTV and sports are what I watch. I looked at TV's for the picture quality of what I liked, and didn't pay attention to the technology, as they all have their pro's and con's.
I ended up with a Sony 60EX500, which is an LCD. To me, for the money and picture quality, that set just had the picture I liked best. Very low reflection and nice bright, natural looking colors. I thought Plasma and LED seems a bit too bright and in your face. TV's are much like speakers, it's all personal preference, which is why most here like Axiom over the various other speakers out there.
