Originally Posted By: solarrdadd

I've also never seen a speaker company with a members forum where the President of the company regularly and openly corresponds to members about products and concern. Only other place I've seen like that is Emotiva.

AV123?

Actually that Axiom representatives seldom wade into the fray is a big plus IMO.


Originally Posted By: Ian

A lot of what you are pondering comes down to distribution and manufacturing, not marketing.

While this makes perfect sense, to the customer it is mainly marketing which is why I think issues like this keep cropping up. People are conditioned through conventional wisdom that certain things or designs are a necessity in certain products. So when Axiom deviates from this conventional wisdom it becomes a marketing issue to re-educate the customer to what really matters . . . how the speakers sound as a whole . . . and not the necessarily the design and individual components they are made from.

I also think that the higher the price (read high end) a product the more people expect it to have certain characteristics so when something deviates from what they expect they suffer a lot of cognitive dissonance based on what the market has told them made even worse if they’ve made purchasing decisions based on the conventional wisdom. This makes the re-education of the customer all the more important and difficult if not impossible, at least until third party “experts” (reviewers) chime in and even then the true believers will discount the reviews as being biased for various reasons.

3M80 2M22 6QS8 2M2 1EP500 Sony BDP-S590 Panny-7000 Onkyo-3007 Carada-134 Xbox Buttkicker AS-EQ1