Uh, most people i know still don't even have a 5.1 sound system which is why i find it amazing that these new and expanding sound formats are coming out.
Who exactly are they pushing this stuff on?
The 1% of the population?
You have to realize that there is a number of people who honestly believe that
a) the surround setting on their will give them actual surround sound
b) that a soundbar that has 5 speakers inside of it is 5.1 surround sound
c) that walmart sells high end sound systems but at a more reasonable price point
I don't know what the Dolby people are really thinking. The only thought pattern that I can figure is they use the throw everything at the wall and see what sticks. There is the Dolby Vision standard that they are pushing now.
I personally found I didn't find any benefit from 7.1 over 5.1 so I put my money into getting the best 5.2 that I could justify and will be the point that I stop at. Your thought of the 1%, I think that might be an optimistic number for Atmos/DTS-X
