Just a thought. Why dont you guys start in another direction. When you iterate on existing products you alienate existing customers who may have just purchased your prior totl product. There are several members who have shared dissapointment that they thought they were buying your best, then you offer better months later.
Maybe call the speakers something else unrelated to what you are doing now. I think most other brands do a 5 or 7 year cycle then refresh the entire lineup. Make them look different and make your current totl the baseline for the new products pedigree. A different wrap, shape, layout, whatever. Make something new and let Andrew run with his ambitions.
Tease out the process with behind the scenes design vids, tests and finally the big reveal. You guys have a great team, and products, but when it comes to engaging your audience you have a huge untapped opportunity.
A lineup around 8" driver based would be my suggestion. Then smaller isobaric subs with bigger amplifiers. Forget the old. On with new and more importantly completely different.
