Axiom Home Page Forums General Discussion Home Theater Speaker update Paradigm 800F vs Axiom M60 HP

Paradigms model of sales is to release something new every 2 years so that you can keep on saying new and improved. each will sound different so that you can say inside a showroom 'see how these sound better'. the psychoacoustic side they learned was that in a showroom you can fool the customer into believing thatew and improved must equal better. that was what the NRC project showed. They sight and preconceived notion does effect the sounds we hear, and when you do the tests as totally double blind that this effect can be eliminated. They also found that a base set of parameters seem to be constant with the enjoyment of what people hear in the blind test.

So from a perfect business money making side, use the base sound attributes and waver around that sound making a new set of speakers every 2-3 years then plaster the hell out in maketing about how you have improved over what you had before. That way you get the two effects of what people hear and can sell a shit load of new merchandise every few years.

Axioms model is flawed from a business perspective in the time between iterations is too long, and the only way to improve the sound is to move up and up the chain in cost, and once you've got the actives, then you have run out of upgrade options and won't need to buy again as there isn't anything above them.