In reply to:

Its not too often you see a speaker company selling or recommending the "cheap" or often called "low quality" speaker wire.




There's a link around here somewhere from the people at McIntosh that explain this phenomenon. They actually were at a trade show and were using lamp wire with their setup to demo their new units. They wound up having to go get expensive speaker wire because people were biasing themselves based on the fact they could see the cheap wire.

Every time they made people do blind listening, everyone failed, but as soon as they saw the wire, they heard all kinds of boogie men. It's an interesting read if you can find it.