I read that about the Macintosh owner as well, that he was not one to condone using expensive cable to increase sound quality.
Maybe they should have hid the cables under a rug and told people they were Cardost. I would bet money that you would have ppl come along and say "oh ya, those sound like Cardost cables".
Then perhaps you could tell the browser that you also have some MIT cables they could hear, walk around back and simply swap the lamp cord for another set of lamp cord.
Of course that is just being evil and playing with people's minds. You would offend way too many and then of course not sell your product all too well.
