Bose does make some good products.

Their aviation headphones are used by many pilots, and thier noise cancelling headphones get praise.

Come to think of it.....I do not know if they are good or not.....so it could just be the marketing thing again.

For me, when asked, I try to give an honest thought, but keep it light.

Bottomline, if they can not hear the difference, it really is not worth explaining.