How do you convert the bose owners? Give them links to this post!

My brother has built himself a H/T room in his house. He ran expensive wires behind the wall and wants to connect BOSE to them. I have been diligently sending him emails of articles, forum posts, etc on how the audio world is on to BOSE and that what he has heard in the past is not accurate sound. He has made many excuses as to why he thinks BOSE are the greatest.
But I think I am wearing him down. . .Or he has bought the BOSE system already and knows better than to tell me he has done so.