Chess, That was one of the qualities which blew me away.
I was shocked when Ian answered the phone and seemed to have all the time in the world to chat.
Somehow he made me feel like I was a personal friend in a matter of minutes. So between my alignment with their design philosophy, really liking most of the products, and the personal connection (real or not) I feel very attached to this company.

It's almost weird ... no ... it is weird ... smile