My point was not about the graph or measuring issue, even though I did piggyback it on Tom's comment.
My issue with the review is that I value sound way more than looks, and I think it's idiotic for a professional journalist to weigh them equally when reviewing a speaker. If you or I choose to do that, then, you know, free country and all that. But I can't fathom that, on the whole, people who buy high-quality loudspeakers do it as much for their looks as for their sound.
I'd have done what Car and Driver does and given each category a relative maximum of points and then totaled them, e.g.
Sound: 48 out of 60 Value: 28 out of 30 Appearance: 4 out of 10
Total: 80 out of 100.
Since "Sound" is such a big area, it could be subdivided into Bass, Treble, soundstage, whatever subcategories you'd like.