And it appears Ford Motor Co. and Daimler-Chrysler are going to join this party. A LOT of vehicles will be sold in July.

As a dealer, it does make me wonder if this is going to be a longer term idea - like "low rates" have become.

The downside ? Used vehicle values are dropping pretty fast, but if this becomes the new way to buy cars, long term, people will save a LOT of $$$$.