I always check out the service department. In the long run it can make or break my relationship with the dealer. The initial purchase price is only one component of my overall cost.
One thing I can never understand is why don't more dealers take the "long view"? If they make me happy during the life of the car I WILL come back and buy another one. In fact there is one dealer I have bought cars from for the last 14 years. Price is only part of the reason, the way I am treated during warranty claims and getting good service on the vehicle are the primary reasons for my loyalty.
Pretty basic really, just make people feel good about the purchase and they'll be more likely to come bcak.
