I agree with Nickbuol, you should wait a little bit. Unless you're also a gamer in which case I would recommend the ps3. It's a great blu-ray player and decent dvd upscaler (to my eyes it looks great, but I don't have any other upscaler so I can't say how it compares to others). Also is does output in DD and DTS, which is good since I don't have a newer receiver.
All in all I'm very impressed by it and I recommend it, except if you're not into gaming and/or if you need to control it with a universal remote and don't want to use one of the IR hacks out there to make it work.
