I don't see this thread as bashing their subs or being impolite to the company. I feel it is the opposite, in fact quite a compliment to the company that their customers actually care to give constructive criticism. There have been some excellent suggestions in this thread already. This type of feedback is a great way for companies to be able to understand their customer base, their needs and possibly use such information as indicators to develop new product/service for the future and more importantly the ability to provide it at the correct time to meet the needs. This type of thinking and approach is vital to growth and stability and imo very valuable.
