Good question, Dr. Horse, and cool idea for a thread.
I have no answers off of the top of my head (how many times do I say that on a daily basis ?!), but I bet something will come up.
As far as cool advertising in general, I like the Mini Cooper print ads. A few years back they had an ad that was a realistic-looking fake traffic ticket that you could put on someone's windshield, admiring their ride, among other possibilities. I also like the "I'm a Mac" TV ads. They are the reason that I picture JohnK as looking like John Hodgman in my mind.
Then again, there are those in the mental health field who look upon advertising with scorn as a misuse of psychology.
