While my intention was to focus on the complete branding of the product not just commerical marketing, I have to say my favorite at the moment are the Toronto Blue Jays commericals.
The add campaign consists of Blue Jays (the bird) dressed up in fancy suits in a board of directors meeting tossing around ideas to marketing the team. Its a very fun and clever commercial which really delivers on the "corporate humour".
Speaking about the Toronto Blue Jays I just love how they market the pretty waitresses bringing food and drink to the luxury seats behind home plate. The waitresses also offer complimentary ice cream products between the 5th and 7th inning to those individials. What a wonderful service! Its kind of like marketing "first class" on a airplane. However, it makes me sad when I see attendance at a all time low. But when you don't win? You can't blame fans not attending.
On a positive, I noticed last night Geddy Lee from Rush was taking in the Red Sox vs Jays game.
