Coca-Cola has had excellent product branding over years. Some of the best in the world. From the innovative contour shape of the bottle and other packaging, clever slogans and advertising, the idea to supply Coca-Cola to the troops during the war (one of the best ideas ever to stimulate growth of the company and loyality to the brand).

Such a successful brand that a lot of the Coca-Cola merchandise is worth quite a bit these days.

I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.

-Max Payne