Wow, someone is feeling a bit grumpy today...
I don't think that anyone is ramming anything down peoples' throats since VHS. There was more to it though. DVDs were better quality, easier and cheaper to make, didn't degrade (like magnetic tape does) over time, didn't have to be rewound, can jump to spots/chapters in a movie, supported better audio options, etc. It was a LOT better for everyone, so it made sense that VHS went away.
As for the object based audio, it is something that really *can* add to the experience, and you don't need to wear any funky gear like glasses for 3D. It actually improves the audio quality, vs 3D that can cause dimmed images, less smooth motion, etc.
Will everyone jump on object based audio? No. They are happy with their HTIB, but for people that like movies, it is a really nice step up.
